Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
The rights cover 9 cycle shelters and have been awarded to Planet Advertising for a period of 7 years; the firm will be required to maintain...
The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
The airport infrastructure is being overhauled to bring it at part with international standards; the airport is seen as the best non-metro airport in the south
Government is planning for over 700 kilometres of Metro network over the next 5 years, with a vision of establishing Metro systems in 50 cities
Designed by Mindshare World and executed by Kinetic Worldwide, the campaign was launched in four major markets – Delhi NCR, Mumbai, Ahmedabad and Kolkata
Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even...
