The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still,...
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will...
The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks
The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years
The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of...
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
