Suresh Balakrishna had joined Kinetic India in January 2016; It is not known yet where he would be joining next
The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador
The Outdoor Advertising Awards (OAA) 2018 contest has generated an overwhelming response from the Indian OOH industry, with intense participation of brands, specialist agencies and media...
Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge...
The Open House deliberations will focus upon regulatory matters (licensing policies, imposition of taxes with retrospective effect &/or new taxes / duties leading to unmanageably high...
The OOH firm has bagged rights on 850+ bqs, 100 hoardings, media at 119 BRT bus stations, among others
An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free
Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads...
Executed by Kinetic India, the campaign is designed with short-term, high impact strategy for 10 days
Raghav Subramanian is COO (Partnerships), IPG Mediabrands – India; Habeeb Nizamudin is CMO, IPG Mediabrands – India
