Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
The model was conceptualised by Dentsu India, Bengaluru and created by Rahul KP, a Bengaluru based artist
Rapport India has planned and executed the innovative campaign
Rapport India has planned and executed the innovative campaign
BEST Bus branding came out as an effective option to target south Mumbai masses
The company is now developing standardised quality media at all stations such as lit unipoles at the entry- exit points, hanging signages on platforms, etc
Some 100 cabs have been branded
The 1st Transit Media Talks Conference, to be organised at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will direct focused attention on the...
Netflix once again takes the OOH route for the big impact
A recap of ‘Have Your Say!’ poll outcomes on a few key issues
