ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption
Unilever Hamam’s Hamam Waterproof Saree campaign has been shortlisted in the category ‘Glass: The Lion For Change’
The fresh fruit shake brand’s campaign leveraged OOH as a highly localised medium and thus addressed TG strategically
Xiaomi has strategically placed its hoarding announcing the launch of its new smartphone right next to the OnePlus 7 campaign with a clever jibe
The brand’s ‘Way-O Way-O’ slogan is part of its World Cup campaign meant to resonate with cricket lovers across the country
Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions
ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities
From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring...
The on-ground activation celebrated the success and completion of three years of its Dettol School Hygiene Education programme
The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength
