The flagship machine imagePRESS C8000VP is installed at Mantra Designers and Printers in Kolkata
Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore
A multimedia campaign also includes OOH medium as a reminder tool for the masses
The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years
The team distributed cups in colleges & universities across the Delhi & NCR region
100 new airports will also create more digital signage business
A multi-city campaign is targeted towards college-goers
The funds will also be utilised for product development, building upon the existing team and acquiring talent
The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes...
The campaign designed by Dentsu India to be rolled out on digital, print and OOH