Campaigns
PETA urges to break-up with hot chick right before valentines
A multi-city campaign is targeted towards college-goers
Just in time for Valentine’s Day, People for the Ethical Treatment of Animals (PETA) India has placed an outdoor ad outside famous colleges that offers some surprising advice:“Break Up With This Hot Chick.” But the “chick” is a chicken – and the ad goes on to encourage students to go vegan.
The ad – which is part of a new campaign popping up near university campuses across India such as Bangalore, Mumbai. Delhi, Hyderabad, Chennai & Pune for a month by The Media Ant.
“All animals, from humans to hens, feel pain and fear, love their families, and value their own lives,” says PETA India Campaigner Radhika Suryavanshi. “This Valentine’s Day,
PETA India is calling on young people across India to show animals some love by choosing delicious, heart-healthy vegan meals.”
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Campaigns
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Creative Concepts
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