The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
OMI planned and executed the 3-week campaign in more than 25 cities
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
The brand has used a mix of innovations and large format displays to drive this campaign
A number of testing, connections and other service functions will take place before the fully-operational display is revealed
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets
