Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects
Pantaloons enters the India Book of Records with India’s Tallest Diya, after creating records for Denim Ganpati & Tallest Dandiya Sticks
The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai
The brand has used a mix of innovations and large format displays to drive this campaign
A number of testing, connections and other service functions will take place before the fully-operational display is revealed
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited...
Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets
Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete
Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across...
