Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The idea was to create an interesting interplay between'reality' and'fantasy', by extending the product itself.
CashurDrive executed a road show to promote Snow City, by using 100 Easy Cabs in Bangalore.
The activity was live for 15 days, which saw the participation of around 152 women per society.
With the right blend of impact and frequency, Media Circle creates an eye-catching OOH campaign for the blockbuster movie Men in Black 3, premiering on Sony...
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
From exciting flash mobs to activations and catchy projections to interactive displays, a whole new genre titled'Experiential Marketing' has evolved in the Outdoor Advertising industry.
A path breaking idea, sometimes delves into the simplest of all thoughts! HUL promotes Lifebuoy and the habit of washing hands before meals at the Maha...