The product launch campaign has explored all the major out-of-home advertising options throughout Kolkata.
Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's...
Carat Fresh's rural division executed the on-ground campaign at the towns of Maharashtra and Uttar Pradesh with a population of less than 10 lacs.
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The...
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks &...
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at...
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
