Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.
The FMCG Major has launched their out of home campaign with 41 backlit units displaying ITC's Food brands at the Koyambedu bus terminus in Chennai, one...
SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.
The USP of the OOH campaign is the strategic mix of activities and branding that was not only in sync with the mood of the festival,...
7 UP's new activation is all about connecting the brand with the magic of dance.
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
Integrity, transparency & professionalism would ultimately help the specialist agencies to get rid of the traders' trademark in the industry.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and...
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
