A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
The agency will be headquartered in Gurgaon
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe...
Companies are pushing agencies with outdoor solutions that target right audience at right location
India is recovering from aftereffects of demonetisation introduced in Q4 2016 and the currency deficit faced during this period has helped the country leap frog towards...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product...
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
The onground activity was ideated and executed by Rapport, the OOH agency of IPG Mediabrands India
