Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Prime Video executed the campaign alongside its agency partners Kulfi Collective, So Cheers, Initiative (IPG) and Trzy Innovationz.
BJP appoints Madison Media for media buying ahead of elections, Congress opts for IPG Mediabrands
Six causes awarded national OOH campaigns
Incorporates women's education as one of the key definers of social capital
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that OOH has sustained its position as a pivotal medium for creating impact...
India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to...
BillboardsIn is launching in APAC countries following 5 years of explosive growth in the US and Canada
In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L'Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI...
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes...
