Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
Under the deal, besides subscribers, Bharti will take over the towers and other network assets of Loop
Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.
The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
The activity was in support of the NDMC centenary celebrations and the re-launch of Connaught Place in New Delhi .
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.
