Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
The brand's objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically...
Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning...
520 locations included in the tender
The digital screen will be used to display social messages, city information, news updates, entertainment content
The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible...
A well-directed advertising policy that focuses upon developing media around public utilities will greatly augment a city's public infrastructure, says G S Rawat, founder of Supreme...
Pidilite's well-known adhesive brand Fevicol brought together contractors and carpenters across India for its community initiative'Shram Daan Diwas', a programme which donated a day of their...
BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks
