A mobile truck with functional and furnished rooms provides Mumbaikars the ability to touch, feel and be inspired with IKEA products and solutions
Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head
Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone
IKEA urges shoppers to walk the talk on eco care
IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor...
The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands
Along with handling existing clients, the new team will look at opportunities to expand the agency’s offerings and thus, revenues
The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home...
