This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in the region via online delivery.
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next move.
The initial phase of this project includes 20 strategically positioned Digital Bus Shelters at prominent junctions, near malls and key marketplaces.
The campaign is executed across Mumbai, Bangalore and Hyderabad
In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L'Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI...
The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
New research demonstrates a step change in the evolution of DOOH
Nick Primola, head of the Growth Council, says, “We're excited to be leading the conversation on sustainable innovation and creative effectiveness on a global stage.â€
foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos...
The funds will also be utilised for product development, building upon the existing team and acquiring talent
