The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the...
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport...
The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the...
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming...
The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights...
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a...
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home...
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights...
DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising...
The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are...
