The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
Media owners to now submit media structure stability reports every year
Local bodies ordered to remove all illegal media, and also impose ‘polluter pays’ charge for removal of the media
The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor...
The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures
Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
The media owners view this step as key to ushering in fair business practices, regulation of business, and declutter of the city landscape
Media owners cite high tender cost as an inhibiting factor, apart from the proposed elevated road project that would affect the visibility of the tendered media
