Ad Policies & Regulations

BBMP issues Outdoor Advertising Policy 2018 for review

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

Published

October 3, 2018

M4G Bureau

Bruhat Bengaluru Mahanagar Palike (BBMP) has given the nod to the fresh set of Outdoor Advertising Policy during the BBMP council meeting held on Tuesday by Mayor R Sampath Raj designed to regulate the local outdoor trade in the city. The new set of bylaws known as ‘BBMP Outdoor Signage and Public Messaging, 2018’ completely bans all illegal commercial billboards and hoardings in the city. The new policy doesn’t permit commercial hoardings anywhere in the territorial jurisdiction of BBMP. Special areas developed by government and BBMP may be designated for exemption, such as pedestrian-only shopping streets or high-value landmark centres, where commercial hoardings are deemed to enhance the experience of the public space. The city has been divided into four advertising zones such as A, B, C and D where the formats and their sizes differ in each zone.

In Zone A, no hoardings (including neons) are permitted and includes areas such as Kumara Krupa Road, Rajbhavan Road, Ambedkar Veedhi, Post Office Road, Chalukya Circle, Maharani College Road, K R Circle, Nrupatunga Road, Palace Road, Cubbon Park and Lal Bagh.

Along with standard conventional formats such as BQS, FOBs & Underpass, E-toilets and street furniture and etc, the new policy also allows the installation of LED displays but with clear notifications such as no audio, static display with minimum 8 seconds of durations and etc.

The BBMP has issued a public notification inviting objections after which it will be sent to the government. The government will finally decide on notifying the advertisement policy.

The Policy can be extracted from here: Download Now