Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The unique'Billboard' will track real time carbon emission levels saved in the city and the 15 day campaign is powered by WRI, aiming at encouraging sustainable...
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in...
Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is...
He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and...
Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.
