Rapport India's brand association with OAA 2016 is a vindication of the OOH major's strong belief in innovation and excellence
To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards...
The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate...
Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The...
Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double...
Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing...
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
