Leading voices of Indian OOH representing media owning firms shared their responses to 12 questions centred on the current business environment as well as the steps...
Moving Hearts sets the ground for OOH and a Better World
The latest funding round for the EV charging company garners international backing, highlighting growing global interest in the emerging CEE electromobility sector.
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath
The activation was strategically aligned with the release of Deadpool & Wolverine, taking place across 2 screens and 30 shows
Challenging conventional wisdom, Ashish built a strong case for relooking the whole approach to OOH so as to leverage its true power, when he addressed the...
Denise Turner, CEO, Route (which provides audience metrics for OOH advertising in the UK) explains why outcomes need reliable inputs; It is vital that the data...
The Ad Club has forged a special deal with IPA - The Institute of Practitioners in Advertising, whereby every year > 4,000 practitioners future-proof their careers.
The centre will serve as a pivotal hub for media activation, product development, and engineering to over 500 clients globally
Barry Frey, President & CEO of DPAA shares the learnings from DPAA brand and agency conversations
