A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
The Elite Screens portfolio of digital billboards reportedly reaches over 65% of the general population and engages a staggering 10 million contacts every month
IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being...
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting...
Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
