DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director,...
The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.
Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment,...
IOAA management will launch the audience metrics platform providing a common currency for Indian OOH.
Can-Victor Sahin, Co-Founder & CEO of Berlin-based Retalos, provides an analysis of how Performance Out-of-Home Marketing (POOHM) will provide advertises with inbound data feedback on the...
Peeyush is an experienced marketer who, in his own words, is a big fan of outdoor advertising
Ketan, who comes with 15 years of experience across media divisions, including media strategy, broadcasting and product & revenue strategy, manages Truecaller's global marketing operations.
Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in...
Vipul comes with close to two decades of core consumer marketing experience and has worked across 5 different industries, namely FMCG, Telecom, Automobile, Fashion Retail and...
