Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
“Expos provide opportunities to explore real-world applications, attend workshops, and foster collaboration across the industry. Expos are essential for driving the future of OOH by connecting...
“Expos are crucial for driving innovation and fostering growth in the DOOH industry,” says Pankaj Bellad, Business Head, Logic, the leading digital display company, while speaking...
The event was held on September 6 at The Asia School of Business in Kuala Lumpur
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Goldee Patnaik, Vice President of India Marketing at itel Mobile, shares how innovations are reshaping OOH advertising and why strategic integration with digital media is key...
With 18 years of experience building iconic brands, Milind Shah is now set to lead MG Select, MG Motors’ luxury automotive channel, with a vision to...
A large scale campaign is appearing throughout September across 35 Ocean Outdoor roadside and city retail screens in six cities including Bristol, Manchester, Leeds, Liverpool, London...
Hrushi Mehta, Founder, Easy Outdoor is leading the charge in overcoming inefficiencies and payment delays with innovative software solutions that bring transparency, accountability, and scalability to...
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions, setting a new standard for immersive...
