Strategic media planning to optimize on the budget and visibility of the brand is the greatest USP of the campaign.
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series'Once Upon a Time.'
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
The court has directed JC Decaux to surrender 319 BQS and the 100 BQS sites to Delhi Transport Infrastructure Development Corporation Limited,"within six weeks from the...
BMRCL invites auction for on piers and portals from Srirampura Station to Peenya Village Station along the Reach 3 and 3A of Namma Metro.
A division of JPL, Jagran Engage, is making their footholds even stronger in II Tier cities
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
