Anil Kannambille, Director, Accord Advertising, also sees a promising future in digital OOH
The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.
Milestone Brandcom unveiled the launch of iPhone 6 & 6 Plus through a noteworthy month-long OOH campaign.
The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the...
The industry body has also circulated a note on accreditation of advertising agencies
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Arghya Chakravarty has taken over the key role from outdoing MD Sunder Hemrajani
After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd,...
High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.
Kinetic India handled the OOH duties of the Levi's Commuter Series campaign by using multiple formats like billboards, dropdowns, standees, backlit cut-outs, wall facades and signage.
