Outdoor Advertising Convention returns to Mumbai; convention on July 24-25

The Outdoor Advertising Convention (OAC) returns to Mumbai after a two-year period. The 11th edition of the Convention will be organised at the Renaissance Mumbai Convention Centre, Mumbai during July 24-25 this year.

The Convention will see a major makeover this year wherein the thrust will be on bringing forth the knowledge and expertise that will help all constituents of the OOH industry – media owning business, specialist agencies, suppliers and others – to board a higher growth trajectory. To facilitate this, the Convention will bring all key stakeholders of the industry, heads of media and brands active in the OOH space, civic authorities, as well as subject experts from other industries to discuss and deliberate upon the growth catalysts for the industry.

The 11th Outdoor Advertising Awards (OAA) function will be held in Mumbai on the evening of July 25 this year. This year, the criteria for nomination and selection of works for OAA have been made more stringent with the over-riding objective of ensuring that the very best of outstanding OOH initiatives and works walk away with the top honours. Works that demonstrate innovation, out-of-the-box thinking, appropriate use of technology including digital technology, and environment-friendly practices will share the spotlight with most creative initiatives.
In a first, entries for OAA 2015 will be adjudicated by three different panels of accomplished industry leaders.

Like every year, OAC will have an engaging Exhibition where leading OOH players and solution providers will exhibit their capabilities and offerings. The Expo will facilitate buy-seller interactions. Given the high-level participation at the Convention, firms participating in the Expo will have a compelling opportunity to interact and network with key OOH decision-makers. It will also be an opportunity for top brands to showcase their offering to a large number of high network individuals (HNIs).