Zee Melt 2016, an innovative marketing and design event spanning over 2 days started in Delhi today with a well-thought range of sessions and workshops involving...
Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as...
Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow
Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy.
Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh...
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to...
The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered...
