On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve...
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the...
Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city
Media owners in the city have yet to be notified on the matter; fear major business losses
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting...
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order...
The conversion of premium classic OOH sites into digital, coupled with advertiser adoption of the flexible, dynamic and creative opportunities offered by digital formats, is driving...
OOH advertising as an enabler of smart city development came to be discussed at a conference entitled ‘Smart Cities in India – Journey So Far’, organised...
