Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
OMI planned and executed a high impact campaign for the brand
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance...
The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
MOMS Outdoor Media Services planned and executed the innovative campaign in Mumbai and Bengaluru
However, new tech-driven advertising opportunities are likely to open up at the airports
The auto major has initiated an ‘Experience Hyundai’ campaign across 418 rural locations in India