The brand will redesign facades of 100+ hotels in Bengaluru, with visuals painted by veteran hand paint artist Kafeel Ahmed Ansari
Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model
With no provision for large size hoardings, the city trade owners find it hard to garner business in the city
Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format
The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city
The brand will leverage the alliance through in-stadia branding and on ground activations
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience...
