The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per...
The campaign set off much discussion across media and e-commerce circles
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
Also, OOH revenue has increased 5.5% in the first six months of 2014 compared to the corresponding period of 2013
Outdoor Media Centre (OMC) reports that digital was up 30% to £68.3m, the biggest ever quarterly figure
The Council, which constitutes equal representation from agencies and media owners, handles complaints related to payment terms, discrepancy in documentation, and non-adherence to contractual terms
The campaign has been deployed on various formats such as hoardings, bqs and unipoles
The campaign features a number of innovations using media like hoardings, bqs, flyovers, unipolse, amusement park media, mall media
Indian OOH leaders believe that adoption of best practices, quality improvements across the board, and some course corrections will go a long way toward driving the...
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
