Lamar Advertising and Boys & Girls Clubs of America in year-long DOOH partnership

In OOH News By Rajiv Raghunath - April 17, 2024

As with Make-A-Wish in 2023, Lamar will donate digital billboard space throughout the year to drive awareness of national and local programs and support recruiting and fundraising efforts

Disruptive thinking - the secret sauce to business transformation.

In Gallery By - September 15, 2023

Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

‘Bengaluru OOH will be back on track with large formats’

In Viewpoints By Aayush Mohanan - April 25, 2023

Manmohan Singh, Secretary, Outdoor Advertising Association, Bangalore (OAAB) shares his perspectives on OOH prospects and re-introduction of large formats in the city of Bengaluru following the March 1, 2023 ruling of the High of Karnataka.

Times OOH acquires exclusive rights for 126 digital billboards in Ahmedabad

In OOH News By N Jayalakshmi - March 31, 2022

The digital billboards are spread across key touchpoints in Ahmedabad, such as arterial roads, tourist hotspots and recreational and leisure areas.

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

In OOH News By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

‘The most secret job in the world’ intrigues UK audiences

In Digital OOH By Rajiv Raghunath - April 22, 2021

Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.

Netherlands OOH body Outreach joins WOO

In OOH News By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

The Advertising Club re-elects Partho Dasgupta as President for 2020-21

In OOH News By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed