NIC Icecream’s holiday OOH campaign spreads festive cheer

Walko Food Company has launched a captivating outdoor advertising campaign to celebrate the festive season with their unique NIC Plum Cake Ice Cream. Executed by MOMS Outdoor, the campaign, titled “It’s a Christmas Miracle,” features vibrant, eye-catching visuals that perfectly capture the holiday spirit while promoting the seasonal ice cream flavor.

The campaign’s key highlight is its extensive use of large-scale digital and static billboards strategically placed across high-traffic areas. One prominent display spans an entire bridge, showcasing the message alongside an enticing image of the Plum Cake Ice Cream tub, surrounded by festive elements like Christmas trees, ornaments, and slices of plum cake. The creative approach ensures the product and its festive association stand out even amidst the bustling city lights.

Another striking aspect of the campaign includes multiple digital screens broadcasting the bold slogan “It’s a Christmas Miracle!” in radiant red and white, creating a memorable visual impact for commuters. The imagery is festive and inviting, emphasizing the uniqueness of the product and its appeal as a holiday treat. Smaller billboards reinforce the message, featuring close-ups of the ice cream and festive icons, further cementing the brand’s connection to the joyous season.