Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
JCDecaux won the exclusive advertising rights for the Chennai Metro's rolling stocks. In an inaugural function, JCDecaux unveiled first two brands, Renault and Reliance Trends, which...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further...
In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata...
Kinetic rolled out Vodafone India's outdoor campaign in Kochi to launch its 4G network. The campaign saw a mix of traditional large format billboards, BQS and...
The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in...
