Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani
The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and...
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India's major international airport hubs and...
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars...
Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and...
Some 60 airlines from 40 countries to operate to/from India during the summer schedule
‘We think through & through as a media owner’
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote...
