New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets
This is the first time a trailer for any film has been launched on the Piccadilly Lights
Nykaa’s Pink Friday sale campaign takes large format at cluster sites in Mumbai targeting urban women audience
DPAA has created a community environment in which members drive and promote their digital capabilities
The brand builds an activity on the insight of the ‘fear’ of bills that consumers have when they go out to dine at restaurants
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
The MAX, a joint venture between Tribes group and DDB, has been mandated to create an iconic event to announce the arrival of the tournament
The brand has roped in vans devised with Purifying Vans roaming around the prominent locations such as Taj Mahal
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
