The adventure gear store and DDB Mudra Mumbai activated an enthralling outdoor campaign to revive the excitement in adventure sports.
BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital...
The court has directed JC Decaux to surrender 319 BQS and the 100 BQS sites to Delhi Transport Infrastructure Development Corporation Limited,"within six weeks from the...
After 8 years, Adille Sumariwalla has decided to move on and has put in his papers at Clear Channel.
From the lens of an advertiser MahaKumbh Mela is one of its kind opportunity. This year we witnessed innovative interjection coupled with the regular outdoor campaigns...
Taking about their new value-added services, British Airways initiated an innovative OOH campaign with ZenithOptimedia and Milestone Brandcom.
With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario...
Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs...
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.
The agency carried out the first leg of the campaign'Mileage ka Master' for Mahindra & Mahindra, reaching about 65 villages of Bangladesh to over 5000 farmers...
