A new campaign initiated by SSI Media P Ltd on the occasion of World Advertising Day celebrates the medium of advertising and the people behind it.
Edutainment channel ZeeQ has created an interactive kiosk at Mumbai airport for children and parents to enable fun based learning.
john st., a Canada based independent agency, developed an innovative but simple campaign called'Stop the Drop' to raise awareness on dropping water levels.
The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.
The bus terminals to take reach to over 2 million people per day
Adding color to the zebra crossings, Nokia along with the PWD Ministry aims to increase awareness on the importance of zebra crossings for the safety of...
7 UP's new activation is all about connecting the brand with the magic of dance.
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
