Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The new campaign uses live on-ground activity, to reinforce the brand"Dadagiri in the mind of their target viewers.
The brand has tied up with Balaji Motion Pictures for the promo of 'Once Upon a Time in Mumbai Dobaara' focusing on the Gujarat and Maharashtra...
Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.
The OOH agency won the sole marketing rights for all media formats available at two prominent malls
Located at strategic areas in Mumbai, these bus shelters offer high visibility and innovations
Tata Housing's'Spain to Spain' initiative celebrates La Tomatina festival with matadors, bull fights, flamenco dancers and much more at its La Montana property at Pune.
Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into...
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can...
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and...
