As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
Quikr, the online classified portal that has made a significant presence in the e-commerce space, has now optimized the OOH medium to further create a splash....
TIML acquires Mumbai Metro Line I under the Public Private Partnership
To announce the BB Messenger launch on Android and iOS, Blackberry executed an engaging activity across high footfall areas to tap the youth audience.
Most brands worth their products today list engaging activation somewhere on top of their must-do marketing initiatives. So what has been their experience? And will activation...
British Airways has leveraged the digital medium in an innovative manner to bring alive its presence on hoardings.
MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris...
A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period...
The thematic campaign includes multiple TVC's, press, OOH, and digital communication
The telecom major tries to associate the audience's excitement for Formula 1 with the brand name through 3D effect on hoardings and on-ground activation in Delhi.
