Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.
The mandate entails building integrated communications around Sterling Holiday Resorts’ experiential holidays
Digital revenue is sitting at 46.0% of total net media revenue year-to-date, as per OMA statement
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion
The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at...
The charter will form the automated trading standards to which JCDecaux will adhere.
Partnership furthers industry adoption of energy-efficient LED lighting
Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance...
With two mandates, Accord Advertising forays deep into the airport branding space, plans to acquire airport media in other states
