The 12th edition of the Outdoor Advertising Convention (OAC) will be held at the Hotel Grand Hyatt in Gurgaon during June 17-18 this year, where Pioneer...
LG Electronics India Limited (LGEIL) has launched three innovative first-in-technology-kind display solutions that can be used for outdoor media as well as in retail and other...
After being shelved at a draft-stage, OAP 2015 was finally been passed on January 12, 2016 and it will be implemented in future tendering process invited...
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and...
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
After branding MG Road and Guru Dronacharya stations of DMRC's Yellow Lines, Pioneer Outdoor Advertising has acquired semi-naming rights of Sikanderpur Metro Station of the same...
Following its AGM held on December 22, Delhi Outdoor Advertising Association (DOAA) rejigs its board members. Sunil Vasudeva will now head the team of seven more...
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the...
