The branding was planned by Brandscapes and executed by eg. communications which holds the Delhi Metro media rights on this line.
Through this mega annual sale, Flipkart aims to double or even triple its sales as compared to the Big Billion Days sale conducted in 2016.
The three packages are: Package no.44 (Western Railway Zone excluding Suburban section of Churchgate to Virar), Package No. 45 (Central Railway Zone excluding Mumbai Area) and...
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand...
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals...
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
The brand has used a mix of innovations and large format displays to drive this campaign
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve...
