The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon
The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets
The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues
The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi
SDMC will look to favourably consider industry concerns
The campaign will take forward the #RedefineBasics proposition
The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch
The brand banked upon Residential network to communicate with all age groups effectively through media formats such as bus queue shelters and free-standing panels
The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH
