A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness...
The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining...
According to Madison, all these tools will make the media planner's life more scientific and facilitate objective site selection, by allowing planners to make a data...
Amidst the multi-agency pitch, Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, and Holiday IQ, India's largest...
Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
This campaign was a part of various initiatives organized to promote Vodafone's latest offering,"Double Data for pre-paid customers. "
All the three members have got vast experience in brand building and OOH media.
China's official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign...
According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.
