Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015,...
Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice...
The brand provided up to 100 Mbps connectivity in the venue for all delegates and also provided free Wi-Fi to customers who walked over to the...
Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
The civic body plans to lodge FIRs against persons responsible for unauthorised media in the city
P B Abdul Rehman, Managing Director, Diamond Publicities (P) Ltd, says that civic bodies will have major revenue windfall by rooting out unauthorised media. He also...
It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities
